自媒体时代高校图书馆口述历史资源创新推广研究

Research on Innovative Promotion of Oral History Resources in University Libraries in the Age of Self-Media

在蓬勃发展的自媒体时代,高校图书馆通过自媒体推广口述历史资源,有效满足与提升用户对口述历史资源的需求与利用。文章应用网络调查、文献研究、逻辑分析与“5W”传播理论,在探析自媒体时代口述历史资源推广环境基础上,阐述高校图书馆口述历史资源自媒体推广的必要性。从战略规划、作品推广和资源转化三个层面构建了自媒体时代高校图书馆口述历史资源创新推广模式,提出利用创新思维等开展口述历史资源创新推广的策略。

In the booming era of self-media,university libraries promote oral history resources through selfmedia,which can effectively meet and enhance users’demand for oral history resources.The article applies web survey,literature research,logical analysis and“5W”communication theory to explain the necessity of self-promotion of oral history resources in university libraries on the basis of exploring the promotion environment of oral history resources in the era of self-media.The innovative promotion model of oral history resources in university libraries in the age of self-media is constructed from three levels:strategic planning,work promotion and resource transformation,and strategies of innovative promotion of oral history resources by using innovative thinking are proposed.