农村电子商务创新模式下区域文化产业品牌培育及形象维护机制研究——基于“淘宝村、淘宝镇”产业集群

Research on the Brand Cultivation and Image Maintenance Mechanism of Regional Cultural Industry Under the Innovation Mode of Rural E-Commerce——Based on"Taobao Village,Taobao Town"Industrial Cluster

为了促进农产品发展,对农村电子商务创新模式下区域文化产业品牌培育及形象维护机制进行了研究。以苏北地区为例,分析了该地区区域文化产业品牌发展现状以及农产品品牌企业战略情况,依据存在的问题以及农产品优势对区域文化产业品牌培育以及形象维护机制进行了研究。

In order to promote the development of agricultural products,this paper studies the cultivation and image maintenance mechanism of regional cultural brand under the innovation mode of rural e-commerce.Taking Northern Jiangsu as an example,this paper analyzes the current situation of regional cultural brand development and the strategy of agricultural product brand enterprises in this region,and studies the cultivation and image maintenance mechanism of regional cultural brand according to the existing problems and the advantages of agricultural products.