基于永州地域文化的陶瓷文创产品设计研究

Research on Ceramic Cultural and Creative Product Design Based on Yongzhou Regional Culture

在高度物质化的现代社会,地方文化资源作为一种“软实力”,需要借助产品设计这一“硬实力”进行宣传和推广,才能够更好地得到继承和发扬。该文通过对文创视野下永州地域文化进行归纳与提炼,再结合陶瓷文创产品设计实例进行分析,进而提出永州陶瓷文创产品设计的3个着力点,从凝练地域文化视觉元素、发掘地域文化内涵底蕴、融合地域特色陶瓷技艺方面分别探讨并开展设计实践。

In a highly materialized modern society,as a kind of"soft power",local cultural resources need to be propagated and promoted with the help of the"hard power"of product design in order to be better inherited and carried forward.This paper summarizes and refines the regional culture of Yongzhou from the perspective of cultural and creative,and then analyzes the design examples of ceramic cultural and creative products,and then proposes three focal points for the design of Yongzhou ceramic cultural and creative products,then discuss separately from the aspects of condensing regional cultural visual elements,discovering regional cultural connotation,and integrating regional characteristics of ceramic skills,and finally carry out design practice respectively.