摘要
互联网时代的到来,信息技术的快速发展,对《网络营销》课程的教学模式提出了新的要求。《网络营销》课程教学内容、方法、形式存在理论与实践相脱节的现象。因此,该文以“互联网+”为背景,从《网络营销》课程的教学内容设计、教学设计的目标、教学作业设计以及教学效果评价这几个方面探讨了如何进行《网络营销》的改进,并提出了相应的注意事项。
With the advent of the Internet era and the rapid development of information technology,new requirements have been put forward for the teaching mode of E-Marketing course.The phenomenon of disconnection between theory and practice exists in the teaching content,method and form for E-Marketing course.Therefore,taking"Internet+"as the background,this paper discusses how to improve"E-Marketing"course from the aspects of design for teaching content,objectives for teaching design,design for teaching assignment and evaluation for teaching effect,and puts forward the corresponding matters needing attention.
作者
李霞
LI Xia(School of Business Administration,Xinjiang University of Finance and Economics,Urimiqi Xinjiang,830012,China)
出处
《文化创新比较研究》
2021年第23期106-109,共4页
Comparative Study of Cultural Innovation
基金
新疆财经大学校级教改课题——“互联网+”模式下《网络营销》课程互动教学设计(项目编号:2020JG04)。