融媒格局下期刊传播力的提升路径思考

Research on the Promotion of Periodical's Communication Power in the Context of Media Integration

媒介融合时代下各类媒体在内容、资源、宣传、利益等层面呈现出大融合特征,为传统期刊带来了新的转型发展机遇,期刊的传播途径也随之产生巨大变化。相较于传统的期刊传播多停留于传播活动的层面上,探析融媒格局下期刊传播力的提升路径显得尤为必要。文章从创新期刊的办刊理念,优化编辑部人力资源配置,丰富期刊传播渠道等方面进行探析,谋求融媒格局下期刊传播力的提升,推动期刊媒体的整合转型和全面、大规模、深层次地发展。

In the era of media convergence,all kinds of media present the characteristics of great integration at the level of content,resources,publicity,interests,which brings new opportunities for the transformation and development of traditional journals,and the communication channels of journals also have great changes.Compared with the traditional periodical dissemination,it is more necessary to explore the promotion path of periodical communication power under the situation of media integration.This paper analyzes the innovation of journal running concept,optimization of human resource allocation of editorial department,and enrichment of journal communication channels,so as to seek the promotion of periodical communication power under the media integration pattern,promote the transformation of journal media integration and achieve comprehensive,large-scale and deep-seated development.