选秀类综艺节目中的“粉丝文化”探析

Analysis on"Fan Culture"in Talent Show Variety Shows

随着经济、媒介技术的发展以及人们生活水平和精神需求的提高,选秀类综艺节目越来越引起人们的关注,也特别得到广大青年观众的喜爱,产生了巨大的经济社会效益。近年来,国内各大视频平台相继推出选秀类综艺节目,播出期间收视率较高,节目中的某些选手和情节也会成为社会热点,引起人们广泛讨论。节目过程中,有着共同兴趣爱好的粉丝个体组成了各自的粉丝群体,在日积月累中形成粉丝文化,而粉丝文化也在无形中加固了群体。该文通过梳理几种常见的粉丝文化现象、对社会生活的正负效应,探求综艺节目的未来发展路径,引导综艺节目注重创新,注重粉丝体验,注重内容,注重价值观的引导,从而创造更大的经济效益及社会效益。

With the development of economy,media technology and the improvement of people's living standards and spiritual needs,talent show variety shows have gradually entered people's vision,won the majority of young people love,has produced huge economic and social benefits.In recent years,various domestic video platforms have launched variety shows based on talent shows one after another.During the broadcast period,the audience rating is high.Some contestants and plots in the shows will also become social hot spots and arouse wide discussions.During the program,individual fans with common interests and hobbies form their own fan groups,forming fan culture over a long period of time,and fan culture also invisibly strengthens the group.This paper explores the future development path of variety shows by reviewing several common fan cultural phenomena and their positive and negative effects on social life,and guides variety shows to pay attention to innovation,fan experience,content and values,so as to create greater economic and social benefits.