视觉设计对方言文化推广传播的作用——以《谁语争锋》为例

The Role of Visual Design on the Promotion and Communication of Dialect Culture——Taking Shui Yu Zheng Feng as an Example

近年来,方言地位不断下降,很多少儿已经无法用母语方言进行交流,这为保护方言响起了警钟。广东卫视打造了大型方言文化节目《谁语争锋》,让岭南方言文化在娱乐中得到传承,得到了社会各界的高度赞誉。该文通过调研统计分析,立足于受众的真实感受,分析视觉设计对方言文化在形式上、内容上和推广上的有效促进作用,并为方言类节目在传统文化推广作用上提出一些建议。

In recent years,the status of dialects has been declining,and many children have been unable to communicate in their mother tongue dialects,which is a wake-up call for the protection of dialects.Guangdong Southern TV has created a large-scale dialect culture program Shui Yu Zheng Feng,which allows Lingnan dialect culture to be passed on in entertainment and has received high praise.This paper analyzes the effective role of visual design in promoting dialect culture in terms of form,content and promotion through research and statistical analysis,based on the real feelings of the audience,and makes some suggestions for the role of dialect-based programs in promoting traditional culture.