“国潮”流行与文化自信——从文化冲突和身份认同两个角度分析

National tide Popularity and Cultural Self-confidence——From the Perspective of Cultural Conflict and Identity

改革开放以来,“Made in China”风靡全球,大工业制造下的国货给人们留下了“物美价廉”的印象。2018年以来,“国潮”被人们所熟知,众多中国本土品牌以更加时尚的方式被全球认知。该文试图厘清“国潮”流行趋势与文化自信之间的关系,在“冲突/理解”视角下讨论文化交流;在认识中华文化模式的基础上讨论身份认同的可能;最后总结文化自信的产生逻辑,与“国潮”流行进行对比并得出结论:“国潮”的流行是我国文化自信增强的众多表象之一,同时也是多重外部力量共同作用的结果,文化自信的产生逻辑不应被物质外壳掩盖而受到忽视。

Since the reform and opening up,Made in China has become popular around the world,those domestic goods produced by large industrial manufacture have left the impression of good quality and cheap.Since 2018,the Chinese fad has been well-known,and many local Chinese brands have been recognized globally in a more fashionable way.This paper tries to clarify the possible relationship between this phenomenon and cultural confidence,discuss cultural communication from the perspective of conflict-understanding mode,and inquire into the possibility of identity;summarize the logic of generating cultural confidence,compares with the trend of Chinese fad and then concludes that this kind of popularity is one of the appearances of the enhanced cultural confidence in China,and it is also the result of the joint action of multiple external forces.The logic of cultural confidence should not be ignored by the cover-up of material shell.