“互联网+”视角下越文化亮点的挖掘与传播研究

Research on the Excavation and Dissemination of Yue Culture Highlights from the Perspective of"Internet Plus"

在互联网传播过程中,越文化与许多文化的差异性正在被同质化的传播潮流所泯灭。“互联网+”视角下越文化亮点的挖掘和传播,就是要从越文化的本质入手,挖掘越文化的核心特色,并通过互联网传播模式的有效调整实现个性化发展。

In the process of internet communication,the differences between Yue culture and many cultures are being eliminated by the homogenization of communication trends.To excavate and spread the highlights of Yue culture from the perspective of Internet plus is to start with the essence of Yue culture,excavate the core features of Yue culture,and realize individualized development through the effective adjustment of Internet communication mode.