江苏省农村电子商务发展模式与驱动力研究

Study on Development Mode and Driving Force of Rural E-commerce in Jiangsu Province

以江苏省为研究对象,对农村电子商务发展模式及驱动力进行分析。介绍了江苏省农村电子商务的主要发展模式,包括“生产者-电商-消费者”模式、“生产者-消费者”模式及“苏南模式”。江苏省具备经济发展水平良好、网络普及程度较高、快递行业发展良好及政策扶持等发展驱动力,为江苏省农村电子商务发展提供了基础和动力。

Through taking Jiangsu Province as an example,the study analyzes the e-commerce development model and driving power in the rural areas,introduces the main development model of rural e-commerce in Jiangsu Province,including“producer-e-commerce-consumer”model,“producer-consumer”model and“South Jiangsu model”.Jiangsu Province is qualified with development driving power,such as good economic development level,great internet penetration,rapid industry development and political support,which has provided basis and power for rural e-commerce development in Jiangsu Province.