浅析广西民族文化元素在吉祥物IP形象设计中的应用研究--以广西希望工程吉祥物IP形象为例

Analysis of the Application of Guangxi Ethnic Cultural Elements in the Design of Mascot IP Image--Take the IP Image of Guangxi Hope Project Mascot as an Example

本文以民族文化为切入点,分析对比国内外优秀作品,探讨传统民族文化与当代IP文化的融合方式。后互联网时代,信息传播更趋于以个体为中心,注重个人体验与情感联系,人们对于吉祥物的感性需求从多维度的感官刺激上升到情感上的寄托。从文化角度入手,与大众建立起情感联系,从而使传统吉祥物能够得到更深的认同感并焕发新的生命力。

This article takes national culture as the breakthrough point,analyzes and compares excellent works at home and abroad,and discusses the integration method of traditional national culture and contemporary IP culture.In the post-Internet era,information dissemination tends to be more individual-centered,focusing on personal experience and emotional connection.People's perceptual needs for mascots have risen from multi-dimensional sensory stimulation to emotional sustenance.From a cultural point of view,establish emotional connections with the public,so that traditional mascots can gain a deeper sense of identity and regain new vitality.