基于传统文化背景下的文创产品设计研究

Research on Cultural and Creative Product Design based on Traditional Cultural Background

文章从文创产品的概念展开,简单介绍传统文化元素的分类,分析传统文化元素与文创产品之间的关系,提出文创产品设计思路与方法:传统文化元素可以应用在文创产品的设计中,可以从风景建筑的元素的应用。汉字、书法元素的应用与设计;地域文化元素的应用;名家名画元素的提取与应用;不同颜色属性的提取与应用;传统节日元素的应用;以及博物馆元素以及民间工艺元素的提取与应用。阐述让传统文化元素融入文创产品中,以创新的设计理念让文创产品有功能、有美感、有温度、有内涵。

The article starts from the concept of cultural and creative products,understands the classification of traditional cultural elements,analyzes the relationship between traditional cultural elements and cultural and creative products,and puts forward the design ideas and methods of cultural and creative products.Traditional cultural elements can be applied in the design of cultural and creative products,and can be applied from the elements of landscape architecture;The application and design of Chinese characters and calligraphy elements;The application of regional cultural elements;Extraction and application of elements of famous artists and paintings;Extraction and application of different color attributes;The application of traditional festival elements;The extraction and application of Museum elements and folk arts and crafts elements are expounded to integrate traditional cultural elements into cultural and creative products,and to make cultural and creative products functional,aesthetic,temperature and connotation with innovative design concepts.