时尚奢侈品牌家居产品色彩研究--以Armani Casa为例

Research on the color of household products of fashion luxury brands--Taking Armani Casa as an example

时尚不止于服装,而是整体的生活方式。未来的品牌,应是拥有自己价值主张的生活方式品牌。本文从色彩角度,以ArmaniCasa为例,对时尚奢侈品牌家居产品进行色彩数据分析、解读,以探寻国际高端品牌家居产品设计的成功经验。

Fashion is not only clothing,but also the whole life style.The future brand should be a lifestyle brand with its own value proposition.From the perspective of color,this paper takes Armani Casa as an example to analyze and interpret the color data of fashion luxury brand household products,so as to explore the successful experience of international high-end brand household product design.