惠山泥人表情包开发设计研究

Research on the Development and Design of Huishan Clay Figurine Emoticons

本文主要探讨了传统非遗惠山泥人在移动互联时代传承和传播的可能性与必然性。分析了惠山泥人表情包亲民、夸张的特点适合在微信等平台传播。惠山泥人表情包开发实践主要从造型风格拟人化、视觉效果夸张化、设计内涵民间化、设计规格规范化四个方面深入剖析了惠山泥人表情包开发时的主意事项,惠山泥人传统非遗文化与现代移动网络社交文化的联姻不仅是前者在移动互联时代发展的必由之路,是后者升级文化品格的重要抓手,更是文化自信构建的有益尝试。

This paper mainly discusses the possibility and inevitability of the inheritance and dissemination of traditional non-heritage Huishan clay figurines in the era of mobile Internet.It is analyzed that the Huishan clay figurine emoji package is close to the people and exaggerated,which is suitable for dissemination on We Chat and other platforms.The development practice of Huishan clay figurine emoticon package mainly analyzes the ideas in the development of Huishan clay figurine expression package from four aspects:anthropomorphic modeling style,exaggerated visual effect,folk design connotation,and standardization of design specifications.The traditional intangible cultural heritage of Huishan clay figurine The marriage of culture and modern mobile network social culture is not only the only way for the former to develop in the era of mobile internet,but also an important starting point for the latter to upgrade its cultural character,but also a beneficial attempt to build cultural confidence.