我国体育智库及其成果的国际化传播策略研究

Research on the International Communication Strategy of Chinese Sports Think Tanks and Their Achievements

[目的/意义]在全球化与数字化发展的背景下,切实增强我国体育智库及其研究成果的对外传播,对塑造我国国际形象、提升国际体育话语权具有重要意义。[方法/过程]本文采用文献资料法、数理统计法等,通过对我国体育智库及其成果国际化传播现状进行调查研究发现,与国外体育智库相比,我国智库在国际会议的参与、国际期刊的建设、国际社交媒体上的应用及推送等方面,存在国际化传播意识匮乏、国际化传播人才稀缺、国际化传播技术受限以及未积极、主动地担负起国际化传播责任等问题。[结果/结论]本文建议:①完善中国特色新型体育智库体系建设;②加强我国体育智库的运行机制建设;③提升我国体育智库及其成果的国际化传播意识;④鼓励体育智库主动承担国际化传播责任;⑤加快国际化新媒体传播矩阵建设;⑥优化体育智库国际化传播人才的培养。

[Purpose/significance]Under the background of globalization and digital development,it is of great significance to effectively strengthen the external dissemination of the achievements of Chinese sports think tanks,which is of great significance to shaping Chinese international image and enhancing Chinese discourse power in international sports.[Method/process]Using the methods of literature and mathematical statistics,the paper investigates and studies the status quo of international communication of sports think tanks and their achievements in China.It finds that compared with foreign sports think tanks,their participation in international conferences,construction of international journals,application and push on international social media and other aspects.There are some problems such as lack of international communication awareness,shortage of international communication talents,limited international communication technology and lack of active responsibility for international communication.[Result/conclusion]Recommendations:①perfecting the construction of new types of sports think tank system with Chinese characteristics;②strengthening the operation mechanism construction of sports think tanks in China;③promoting the awareness of international communication of sports think tanks and their achievements in China;④Encourage sports think tanks to take the initiative to undertake international communication responsibilities;⑤accelerating the construction of international new media communication matrix;⑥strengthening the training of international communication talents in sports think tanks.