自媒体时代高校校园网络文化建设的路径探析

Approaches to Construct Campus Network Culture in We-media Era

在自媒体时代创建良好的高校校园网络文化环境是十分重要的。加强和改进校园网络文化是校园文化建设不可缺少的部分,是高校思想政治教育的重要阵地,是贯彻社会主义核心价值观的重要内容。可具体分析自媒体时代高校校园网络文化建设存在的问题及其原因,并提出高校要培养学生的媒介素养,充分利用自媒体平台资源,打造高素质的自媒体平台运营管理团队,增强官方媒体与自媒体的黏着度,进而有效加强校园网络文化的建设。

In the era of“We media”,it is particularly important to create a good campus network cultural environment.Strengthening and improving campus network culture is an indispensable part of campus culture construction.It is an important position of ideological and political education in colleges and universities,and it is an important content of implementing socialist core values.The paper analyzes the problems existing in the construction of campus network culture and its reason,and it proposes the approaches like cultivating the students’media literacy,full use of resources,building up high quality we-media platform operating team,improving the adhesive of the official media and the we-media,thus strengthening the construction of campus network culture.