文化消费语境下的少数民族文创设计研究——以普米族为例

RESEARCH ON MINORITY CULTURAL AND CREATIVE DESIGN REGARDING CULTURAL CONSUMPTION—TAKING THE PUMI ETHNIC GROUP AS AN EXAMPLE

为传承少数民族文化,保持文创设计多元发展动力。文章结合普米族文创设计实例,提出在文创设计中“以文化为核心”及“依据主流市场需求而设计”两大设计原则,确定文创设计中“文化独特”与“文化共鸣”两大设计方向,从直观、行为和精神内涵三大文化层级出发进行少数民族文创设计。得出一套普米族文创设计方案,摸索少数民族文创设计方法。最终借普米文创传播普米文化,并以此引导文化消费者的正确消费价值观,也为更多少数民族文创设计提供参考。

In order to inherit minority cultures,maintain the driving force of diversified development of cultural and creative design.The article using examples of Pumi cultural and creative design,proposes two design principles of culture as the core and design based on mainstream market demand,two design paths of cultural uniqueness and cultural resonance,and three design levels of intuition,behavior and spiritual.Develop a set of Pumi cultural and creative design methods and explore a method of ethnic minorities cultural and creative design.In conclusion,Pumi cultural and creative design are used to spread Pumi culture,and to guide cultural consumers to correct consumption values,and also provide a reference for more ethnic minority cultural and creative designs.