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设计师在设计MSA图标时了解年轻人和老年人的偏好差异吗?

DO DESIGNERS UNDERSTAND THE PREFERENCE DIFFERENCES BETWEEN THE YOUNG AND OLDER ADULTS WHEN DESIGNING MSA ICONS?
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摘要 旨在研究设计师对影响用户偏好的图标设计元素的共识、年轻人和老年人用户群体对图标设计元素的偏好差异。研究采用改进的德尔菲法和问卷调查法。年轻人和老年人对图标的边框背景、内容风格2个元素的偏好存在显著差异;对图标的形状、色彩亮度、文本信息3个元素的偏好存在差异;对图标色彩饱和度的偏好上没有差异。年轻人和老年人对MSA图标的设计元素存在偏好差异,设计师在设计图标时应区别考虑。 To study the consensus of designers on icon design elements that affect user preferences,and the differences in preferences between young and old user groups for these design elements.The study adopts improved Delphi method and questionnaire survey method.Young people and old people have significant differences in their preferences for the icon's border background and content style;there are differences in their preferences for the shape,color brightness,and text information of the icon;there is no difference in their preference for the color saturation of the icon.Young people and old people have different preferences for the design elements of MSA icons.Designers should consider this difference when designing icons.
作者 王彩霞 刘明周 张秦玮 WANG CAIXIA;LIU MINGZHOU;ZHANG QINWEI
出处 《设计》 2022年第20期71-75,共5页 Design
基金 北方民族大学一般科研项目,项目编号:2021XYZJD01。
关键词 移动购物APP(MSA) 图标设计元素 年轻人和老年人 偏好差异 改进的德尔菲法 问卷调查 Mobile shopping APP(MSA) Icon design elements The young and the old Preference differences Improved Delphi method Questionnaire
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