佛山木版年画文创产品情感化设计策略探究

RESEARCH ON THE EMOTIONAL DESIGN STRATEGY OF FOSHAN NEW YEAR WOODBLOCK PRINTS CULTURAL CREATION PRODUCT

佛山木版年画从户户善丹青到知之甚少,传承人日渐凋零,呈现出举步维艰的经营现状。为推动佛山木版年画的传承与发展,提出文创产品情感化设计策略,加强用户与木版年画的链接,扩宽佛山木版年画的认知群体,提升用户体验,进而达到以发展促传承、以传承促发展的目的。本文调研了佛山木版年画文创产品现状,基于情感化设计理念,总结出佛山木版年画文创从分析—调研—整合情感化设计思路,提出唤醒乡土情怀、搭建情感桥梁、深化情感价值三个方面从视知觉深入内心的设计策略,并以梅花童子文创粘贴画实例进行验证,进而论述其研究价值。

Foshan woodblock New Year pictures from good painting to little knowledge,the inheritors are fading day by day,showing a difficult business situation.In order to promote the inheritance and development of Foshan woodblock New Year pictures,this paper puts forward the emotional design strategy of cultural and creative products,strengthens the link between users and woodblock New Year pictures,widens the cognitive group of Foshan woodblock New Year pictures,and improves the user experience,so as to achieve the purpose of promoting inheritance by development and development by inheritance.This paper investigates the design status of cultural and creative products of Foshan woodblock New Year pictures,summarizes the cultural and creative ideas of Foshan woodblock New Year pictures from the perspective of analysis,investigation and integration of emotional design,and puts forward the design strategy of awakening local feelings,building emotional bridges and deepening emotional value from the Perspective of visual perception and going deep into the heart,which is verified by the example of plum blossom boy cultural and creative paste painting.