河北省文化和旅游品牌培育和推广研究

Research on Culture and Tourism Brand Cultivation and Promotion in Hebei Province

对于某一地区的旅游产业而言,旅游文化品牌充分体现出了其独特性,尤其是在旅游市场竞争日趋激烈的背景之下,优秀的旅游文化品牌有助于该地区脱颖而出,吸引游客的兴趣,从而收获更多的经济效益。基于此,该文简要阐述了旅游文化品牌培育与推广的基本内容,以河北省为例说明了其旅游文化品牌培育现状,分析当前河北省文化和旅游品牌培育及推广工作中所存在的问题,结合河北省的资源优势给出旅游品牌培育及推广策略。

For the tourism industry of a certain region,tourism culture brand fully embodies its uniqueness,especially in the context of increasingly fierce competition in the tourism market,excellent tourism culture brand helps the region to stand out,attract the interest of tourists,and obtain more economic benefits.Based on this,this paper briefly expounds the basic contents of tourism culture brand cultivation and promotion,takes Hebei Province as an example to illustrate the current situation of its tourism culture brand cultivation,analyzes the existing problems in the current culture and tourism brand cultivation and promotion in Hebei Province,and gives the tourism brand cultivation and promotion strategies combined with the resource advantages of Hebei Province.