地方民俗“资源化”的媒体表述:罗店龙船新闻报道之文本解析

The Media Expression of The Recovery of Local Folk Custom:A Textual Analysis of the News Report on Luodian Longchuan

被列为国家级非遗名录的上海“罗店划龙船习俗”,是在21世纪文化复兴和城镇化、全球化及国家文化政策等背景下,地方政府主导的对民俗的保护利用及再造或建构。这一常被称为“民俗主义”或“民俗、文化的资源化”的文化现象为文化学领域关注已久,然而缺乏新闻媒介在此间角色与功能之传播学理论观照。本文筛选2006至2019年间大众媒体对罗店龙船的原创报道,从报道时间、媒体属性、语义网络、主题框架等方面进行文本分析,初步分析出这些报道文本中所隐藏的关键语汇“认同”,关注其在民俗资源化进程中大众媒体的表述,为明晰其媒体表述及作用提供个案研究实践。

Luodian dragon boat rowing custom in Shanghai,one of the national intangible cultural heritages,is preserved,recovered and reconstructed by the local government under the background of cultural renaissance,global urbanization and national cultural policies in the 21st century.This cultural phenomenon,often referred to as“folklorism”or“the recovery of folk culture”,has long been concerned with by cultural researchers.However,there is a lack of theoretical observation on the role and function of the news media here.This paper selects the original reports of the mass media on Luodian dragon boat from 2006 to 2019,analyzing the text from the aspects of report time,media content,semantic network,theme framework,etc.,paying attention to the key word“identity”hidden in these reports,to the expression and its roles and functions of the mass media in the recovery process of folk resources.