全媒体视域下地方文化融入《媒体文案写作》课程探析——以漳州市为例

The Local Culture under the Perspective of All Media into Media Copywriting Course——Takes Zhangzhou City As an Example

《媒体文案写作》是全媒体视域下诞生的一门专业课程。针对当下新媒体文案的现状,挖掘思政资源,确定“以德入文,文行天下”的思政方向,构建“思政五目标”,探索课程与漳州优秀地方文化相融合的路径和模式,有助于提高新媒体文案人员的写作能力和职业素养,对培养新型传播人才提供参考。

Media Copywriting Course is a professional course born under the perspective of all media. In view of the current situation of the new media copywriting, mining ideological resources, determining "virtue into the article, discussing the world" ideological direction, building "five ideological goals",exploring the curriculum and Zhangzhou excellent local culture integration path and mode, which helps to improve the new media copywriting clerks’ ability and professional quality, to provide reference for cultivate new talents.