摘要
阐述了传统货代同质化竞争激烈,跨境电商物流快速发展,国际货代企业需要向跨境电商物流转型的行业现状。分析指出国际货代供应链流程短且简单,而跨境电商物流供应链流程长且复杂。传统货代向跨境电商物流转型中存在供应链整合能力不足,逆向物流保障缺失,跨境物流网络失衡,数据信息系统割裂和不了解跨境监管政策等短板和问题。提出货代企业应增强与跨境电商平台及大型平台卖家协同合作,整合供应链资源打造专业化优势,加强新兴市场及全球网络布局,基于海外仓提升增值服务保障能力,通过数字化转型打通数据流。
In this paper,we expounded the current status of the traditional freight forwarding industry in that it is mired deeply in fierce homogeneous competition,and that the rapid development of the cross-border e-commerce logistics industry compels the transformation of the international freight forwarding enterprises into cross-border e-commerce logistics providers.Through analysis,we pointed out that the international freight forwarding supply chain was short and simple in process while the business process of the cross-border e-commerce logistics supply chain was long and structurally complex.Next,we introduced the shortcomings and problems to be overcome in the transformation of traditional freight forwarders into cross-border e-commerce logistics providers,such as insufficient supply chain integration capabilities,lack of reverse logistics support,imbalances in cross-border logistics networks,fragmented data information systems,and lack of understanding of cross-border regulatory policies.At the end,to better achieve the transformation,we proposed that freight forwarding companies should strengthen cooperation with cross-border e-commerce platforms and large-scale platform sellers,integrate their supply chain resources to forge specialty advantages,strengthen their presence in emerging markets and the global network,improve the value-added service support capabilities based on overseas warehouses,and unplug data flow through digital transformation.
作者
薛磊
王丹
张喆
XUE Lei;WANG Dan;ZHANG Zhe(CTS International Logistics Corporation Limited,Shanghai 200003;Collaborative Innovation Center of China Free Trade Pilot Zone,Shanghai University of Finance&Economics,Shanghai 200433,China)
出处
《物流技术》
2022年第10期14-18,22,共6页
Logistics Technology
基金
上海财经大学(部市共建)科研项目“自贸区、营商环境与高质量发展研究”(2021110791)
上海财经大学基本科研项目“外部因素对我国跨境电商发展的影响及对策”。
关键词
供应链
国际货运代理
跨境电商物流
战略转型
supply chain
international freight forwarding
cross-border e-commerce logistics
strategic transformation