莫高窟壁画文创产品隐喻设计方法研究

Research on the Metaphorical Design Method of Mogao Grottoes Murals Cultural Creation Products

为促进莫高窟文化的传承与创新,增强用户与莫高窟文创产品间的情感共鸣与体验互动,文章基于隐喻理论的修辞思维模式,提出了表征隐喻、操作隐喻、情感体验隐喻的产品隐喻设计三层级,再结合隐喻相似性特征明确了从产品始源域到文化目标域的映射方法,最终构建了文创产品隐喻设计模型,并应用于莫高窟文创产品设计实践中。文章从认知相似性的视角为“用户”“文创产品”与“文化”之间探索了认知沟通路径,有助于用户在观察产品、操作产品和体验产品的过程中深度认知莫高窟文化,为莫高窟文创产品的情感与体验设计拓展了新的思路与方法。

In order to promote the inheritance and innovation of Mogao Grottoes culture,enhance the emotional resonance and experience interaction between users and Mogao Grottoes cultural and creative products,the article,based on the metaphor rhetoric thinking mode of metaphorical theory,puts forward three levels of product metaphor design:representational metaphor,operational metaphor and emotional experience metaphor.Combined with the characteristics of metaphorical similarity,the mapping method from product origin domain to cultural target domain is clarified,moreover,the metaphorical design model of cultural and creative products is constructed and applied to the cultural and creative product design practice in Mogao Grottoes.From the perspective of cognitive similarity,this paper explores the cognitive communication path among"users","cultural and creative products"and"culture",which can help users to deeply understand Mogao Grottoes culture in the process of observing,operating and experiencing products,and expand new ideas and methods for the emotion and experience design of Mogao Grottoes cultural and creative products.