Research on the Inheritance and Promotion of Quzhou Food Culture Based on New Media

From the perspective of cultural communication,this paper studies the cultural and economic value of the inheritance and promotion of Quzhou food culture,and analyzes the problems of Quzhou food culture in the process of communication due to the narrow market,insufficient publicity,and lack of clear development ideas.By using the current popular new media means to spread the characteristics and flavors of Quzhou food,it is proposed to inherit and promote Quzhou food culture by creating brand effect of Quzhou food enterprises,setting Quzhou food websites,and shooting food documentaries,which will help publicize Quzhou food culture to the outside world,and thus play a positive role in promoting the local economic development of Quzhou.