城市独居青年对家用产品的需求研究

Study on Urban Solitary Youth’s Demands of Household Products

本文旨在探究持续增大的城市独居青年群体对家用产品的需求与态度,明确面向独居青年进行家用产品开发设计的方向。通过应用Q方法对此进行研究,完成Q命题设计,选择13个P样本进行强制Q排序,并采用主成分因子分析法进行数据处理。得出当前城市独居青年对家用产品的需求可分为情感依赖型、智能追随型、个性差异型、轻量化需求型四种类型,智能化、轻量化、便捷化、小功率应是家用产品设计的方向,在设计中应重点考虑安全、健康、环保、易用等因素,而附加的社交功能并不适用于所有的独居青年。

This paper aims to study the demands and attitudes of current urban solitary youth for household products,so as to specify the design direction of household products.It applies Q-method to complete Q-themed design:13 P samples are chosen for compulsory Q-sorting,and the principal component factor analysis method is adopted in data processing.The results show that the solitary youth’s demands of household products can be classified into 4 typical types,namely emotional dependence-type,intelligent following-type,personality difference-type and lightweight demand-type.In this case,intellectualization,lightweight,convenience and small power will be the directions of household products design,and the key factors of safety,health,environmental protection and easy-to-use should be prioritized in design,while the additional function of social contacting does not apply to all urban solitary youth.