模因论观照下商务英语翻译教学中的语体意识培养

Cultivating Stylistic Awareness in Business English Translation Teaching Under the Guidance of Memetics

商务英语作为特殊用途英语的重要分支,有着独特的语体特征。语体意识的培养,有助于提高学生的商务英语翻译能力。从翻译模因论的视角来看,语体意识本质上也是一种翻译技能模因,其能够通过教学手段从翻译客体和主体两个方面加以强化。商务英语翻译教学引入翻译模因论,可以拓展教师的教学思路,为翻译教学改革提供新的助力,从而培养出更多合格的商务翻译人才。

Since Business English has its unique stylistic features as a branch of ESP,it is a necessity to cultivate students’stylistic awareness for the purpose of improving their business translation ability.From the perspective of translation memetics,stylistic awareness is essentially one of the translation skills memes,which can be strengthened from the two aspects of translation object and subject through teaching means.Thus,the introduction of translation memetics into Business English translation teaching is helpful to broaden teachers’ideas and provide new methods for teaching reform,so as to foster more qualified business translation talents.