基于红色文化的高校品牌创建——以长沙师范学院为例

Research on University Brand Building Based on Revolutionary Culture:Taking Changsha Normal University as an Example

品牌是一种精神的象征,是学校竞争力的体现。长沙师范学院根据学校百年历史,以“特立精神”为品牌形象,坚持红色与育人相结合,积极打造红色宣传基地,挖掘红色元素,创作优秀的文艺作品并抢占新媒体高地,建设红色实体资源,实施课程思政,积极宣传了长师品牌。为更好地创建品牌,学校要进一步系统谋划,让红色文化“立”起来;持续挖掘红色资源,让红色文化“多”起来;充分利用互联网,让红色文化“活”起来;坚持与育人相结合,让红色文化“传”起来。

Brand is a symbol of the spirit and the embodiment of school competitiveness.Within a hundred years'history,Changsha Normal University takes"Teli spirit"as its brand image,adheres to the combination of revolution and education,actively builds a revolutionary propaganda base,excavates revolutionary elements,creates excellent literary and artistic works and seizes the highland of new media,provides revolutionary resources,implements curriculum ideology and politics,and actively promotes the long teacher brand.In order to better create a brand,the university should make further systematic planning to develop the revolutionary culture;continue to find more revolutionary culture;make fiill use of the Internet to bring liveliness to the revolutionary culture;and pass down the revolutionary culture with the combination with education.