福建社区智慧体育运营管理指标构建研究

Research on the Construction of Fujian Community Smart Sports Operation Management Index

为了权衡福建社区智慧体育运营管理影响因素的重要性,文章采用文献资料法、专家访谈法评价福建社区智慧体育运营管理的内外因素。在WSR方法论的基础上,从人、事、物三个维度出发,拟出一个包括3个一级指标、6个二级指标、31个三级指标的指标体系,揭示了营销福建社区智慧体育运营管理的因素指标。最后,利用AHP方法对指标体系进行权重赋值,理清因素指标的影响力。

To weigh the importance on influencing factors of community smart sports operation and management in Fujian.This paper uses the method of literature and expert interview to evaluate the internal and external causes of community smart sports operation and management in Fujian.On the basis of WSR methodology,it draws up an index system including 3 first-level indicators,6 second-level indicators and 31 third-level indicators from the three dimensions of Wu(objects),Shi(things)and Ren(people),then reveals the factor indicators of marketing Fujian community smart sports operation and management.Finally,it uses AHP method to assign weights to the index system and clarify the influence of factors and indicators.