新消费模式下夜间经济发展路径探讨

Research on the Development Path of Night-time Economy under the New Consumption Mode

新消费模式下,消费趋势逐渐突显出个性化、智慧化及虚拟化。伴随着城市化发展进程,人们多样化的物质和精神需求,导致人们的工作和生活方式也发生了变化。夜间经济就是从这个过程中衍生出来的。这种经济发展形式为城市经济发展提供了新的思路,为城市经济增长提供了动力。夜间经济作为新消费模式代表已成为城市拉动经济的热点。通过分析夜间经济的发展历程,针对当前存在的问题提出一些建议,为夜间经济发展提供优化创新思路。

Under the new consumption model, the consumption trend gradually highlights personalization, intelligence and virtualization. With the development of urbanization, people’s diverse material and spiritual needs have led to changes in people’s work and lifestyle. The nighttime economy was derived from this process. This form of economic development provides new ideas for urban economic development and provides impetus for urban economic growth. As a representative of new consumption patterns, Night-time economy has become a hot spot for cities to drive the economy. By analyzing the development process of Night-time economy, this paper puts forward some suggestions for the current problems, and provides optimization and innovative ideas for the development of Night-time economy.