京剧在美国的传播现状与发展策略研究被引量：1

A Study on the Current Situation and Development Strategy of the Transmission of Beijing Opera in the United States

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摘要自1930年梅兰芳访美,京剧在海外传播已有近百年的历史,业已成为当代中国文化走向世界的重要战略之一。通过梳理美国各地京剧票友票房的概况,结合张火丁等京剧海外传播的成功案例来论述京剧艺术在美因地制宜、因人制宜的传播策略,在传播内容上寻求中美文化的共同认知,在表演平台上积极与美国艺术团体合作并借助孔子戏剧学院进行京剧的普及教育。探究其传播过程中坚持文化自信、保留原作内涵,以及引领专业营销、打造精准宣传等成功经验。并针对戏曲文化的海外传播提出,学界应更多的“换位探寻”,充实相关理论基础,有效调整传播策略,以期为中国京剧艺术未来能够更好地在美国传播,以及进行跨文化交流提供参考与借鉴。

作者戴剑武 Dai Jianwu

机构地区安徽师范大学音乐学院

出处《交响（西安音乐学院学报）》 2022年第3期90-94,共5页 Jiaoxiang-Journal of Xi'an Conservatory of Music

关键词京剧艺术海外传播美国市场票房张火丁跨文化传播发展策略

分类号 J609.2 [艺术—音乐]

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参考文献1

1雷碧玮.变脸与变性:京剧在美国舞台上的呈现[J].文艺研究,2007(9):107-113. 被引量：5

二级参考文献10

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