基于SWOT框架的青岛夜间旅游发展研究

Research on the Development of Night-time Tourism in Qingdao Based on SWOT Model

为满足人们多元化的旅游消费需求,国家、相关省市均出台政策鼓励发展夜间经济。在推动文旅融合、全域旅游等旅游业发展战略大背景下,夜间旅游成为各地区助推夜间经济发展的强大引擎。本文基于SWOT框架,对青岛发展夜间旅游的条件进行分析,为青岛夜间旅游发展提出相应对策建议。

With the development of economy and society,the upgrading of industries transformation and consumption,people’s growing expectations for a better life is growing.In order to meet people’s diversified tourism consumption needs,the country,relevant provinces and cities have introduced policies to encourage the development of the night-time economy.In the context of promoting the integration of culture and tourism,all-area-advancing tourism and other tourism development strategies,night-time tourism has become a powerful engine for night-time economic development in various regions.Based on the SWOT Model,by analyzing the conditions for the development of night-time tourism in Qingdao,this paper proposes strategies for the development of night-time tourism in Qingdao.