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基于SWOT框架的青岛夜间旅游发展研究 被引量:1

Research on the Development of Night-time Tourism in Qingdao Based on SWOT Model
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摘要 为满足人们多元化的旅游消费需求,国家、相关省市均出台政策鼓励发展夜间经济。在推动文旅融合、全域旅游等旅游业发展战略大背景下,夜间旅游成为各地区助推夜间经济发展的强大引擎。本文基于SWOT框架,对青岛发展夜间旅游的条件进行分析,为青岛夜间旅游发展提出相应对策建议。 With the development of economy and society,the upgrading of industries transformation and consumption,people’s growing expectations for a better life is growing.In order to meet people’s diversified tourism consumption needs,the country,relevant provinces and cities have introduced policies to encourage the development of the night-time economy.In the context of promoting the integration of culture and tourism,all-area-advancing tourism and other tourism development strategies,night-time tourism has become a powerful engine for night-time economic development in various regions.Based on the SWOT Model,by analyzing the conditions for the development of night-time tourism in Qingdao,this paper proposes strategies for the development of night-time tourism in Qingdao.
作者 王超 WANG Chao(Qingdao Vocational and Technical College of Hotel Management,Qingdao 266100,China)
出处 《青岛远洋船员职业学院学报》 2022年第3期47-51,共5页 Journal of Qingdao Ocean Shipping Mariners College
基金 2020年度青岛市社科规划项目(QDSKL2001289)。
关键词 夜间旅游 SWOT框架 对策建议 night-time tourism SWOT development strategies
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