数字化校园助力商务英语人才培养的路径研究

Research on the Talent Cultivation Mode of Business English Majors with the Aid of Digital Campus

全球经贸格局的变化对发展中国家带来重大的挑战和机遇,伴随着信息化技术的高速发展,商务英语专业的人才培养模式应充分利用数字化信息和网络资源。数字化校园从语言模块、商务模块、跨文化模块和国别模块等方面,使数字资源得到充分利用,拓展现实校园的时间和空间维度,突出培养学生的跨文化商务沟通能力,有效地将语言应用能力、跨文化交际能力和商务知识技能的培养有机地融为一体,最终实现教育过程的信息化。

The changes in the global economic and trade pattern have brought great challenges and opportunities to the developing countries.With the rapid development of information technology,the talent cultivation mode of business English majors should make full use of digital information and network resources.From the aspects of language module,business module,intercultural module,and country module,the digital campus digs out digital resources to expand the time and space dimensions of the real campus,so that the cultivation of students’ intercultural business communication competence is organically integrated with the cultivation of language competence,intercultural communication competence,and business knowledge.This talent cultivation mode finally realizes the informatization of the educational process.