全媒体时代电视台与新媒体融合的思考

Thoughts on the Integration of TV Station and New Media in the All Media Era

近年来,随着大数据、人工智能、互联网等新兴技术的高速发展及革新,整个社会逐渐步入了全媒体时代。在这一背景下,人们获取不同类型信息的渠道发生了翻天覆地的变化,除了电视台、广播媒体之外,以微博、微信、短视频为代表的新媒体应运而生,并在实际应用中成为社会大众获取信息的主要途径,给人们带来了前所未有的信息传播体验,同时也给电视台、广播等传统媒体行业造成了剧烈的冲击,因而如何加强电视台与新媒体的有机融合,已成为全媒体时代备受争议的热点话题。基于此,文章以全媒体与新媒体的相关理论概述为切入点展开思考,简要阐述全媒体时代下新媒体的优劣势以及电视台发展面临的新挑战,重点分析加强电视台与新媒体融合的现实意义,积极探讨全媒体时代电视台与新媒体融合的可行性策略,为我国媒体行业开创全新的发展格局。

In recent years,with the rapid development and innovation of big data,artificial intelligence,Internet and other emerging technologies,the whole society has gradually entered the era of all media.Under this background,the channels for people to obtain different types of information have undergone earth shaking changes.In addition to the TV stations and radio media that have attracted much attention in the past,new media represented by microblogs,wechat official account and short videos have emerged as the times require,and have become the main way for the public to obtain information in the process of practical application,bringing unprecedented information dissemination experience to people,and providing TV stations Radio and other traditional media industries have caused a series of severe impacts,so how to strengthen the organic integration of TV stations and new media has become a controversial hot topic in the all media era.Based on this,this paper starts to think from the relevant theoretical overview of all media and new media,briefly describes the advantages and disadvantages of new media in the all media era and the new challenges faced by the development of TV stations,focuses on analyzing the practical significance of strengthening the integration of TV stations and new media,actively explores the feasible strategies for the integration of TV stations and new media in the all media era,and strives to create a new development pattern for China’s media industry.