“西方中心论”在网络空间的传播态势及应对策略

The Communication Situation and Coping Strategies of the "Western Central Theory" in Cyberspace

近年来,“西方中心论”在网络空间以更具迷惑的出场形象、更为隐蔽的传播形式、更加虚伪的内容输送、更加扭曲的价值理念,暗中耦合各种不良社会思潮侵染人们的精神世界,为资本主义的全球扩张不断造势。“西方中心论”在网络空间的传播机理具体表现为经由信息场域建构实现价值侵染、利用网络传播秩序产生共性传染、借助智能技术赋能结成信息茧房、通过网络舆情发酵完成肆虐传播,以达到抢夺主流意识形态网络话语权、削弱主流文化的引导地位、弱化民族自尊自信的险恶目的。为此,应通过完善相关网络治理体系、建构主流意识形态网络话语权、加强主流意识形态教育等措施予以主动回击。

In recent years, "western central theory" has invaded people’s spiritual world by secretly coupling various unhealthy social thoughts in cyberspace with a more confused appearance, a more hidden form of communication, a more hypocritical content delivery, and a more distorted concept of value, thus creating momentum for the global expansion of capitalism. The spreading mechanism of "western central theory" in cyberspace is embodied in the realization of value infection through the construction of information field, the use of network communication order to generate common infection, the use of intelligent technology to enable the formation of information cocoon room, and the completion of rampant dissemination through the fermentation of network public opinion, so as to achieve the dangerous purpose of seizing the discourse power of mainstream ideology on the Internet, weakening the leading position of mainstream culture, and weakening national self-esteem and self-confidence. Therefore, we should take the initiative to fight back by improving the relevant network governance system, constructing the network discourse power of the mainstream ideology, and strengthening the education of the mainstream ideology.