县级媒体深入融合的困局与优化路径

The Predicament and Optimization Path of in-depth Integration of City and County-level Media

媒体深度融合是国家发展战略的主要内容,也是地方提高媒体竞争力的手段。县级媒体融合符合当前社会经济需求,也是媒体纵深发展的主要方向,可以提高主流媒体的传播力、引导力和影响力。在媒体融合过程中,县级媒体出现用户理念缺失和融合效果有限等问题。针对此种情况进行深入分析,提出相应的优化路径,以促进媒体的深入融合。

The in-depth integration of media is the main content of the national development strategy, and it is also a means for local governments to improve the competitiveness of media. County-level media integration meets the current social and economic needs and is also the main direction for the in-depth development of media, which can improve the dissemination, guidance and influence of mainstream media. In the process of media fusion, county-level media have problems such as lack of user concepts and limited fusion effect. In-depth analysis of this situation is carried out, and corresponding optimization paths are proposed to promote the in-depth integration of media.