数字经济领域相关市场界定研究

Research on the Definition of Relevant Markets in the Field of Digital Economy

随着数字经济的发展,数字经济领域的垄断案件也日益增多。由于数字经济不同于传统经济的一些特殊性,致使作为处理反垄断案件关键程序的相关市场界定面临一些困境,比如双(多)边市场下需求者测试会对多方市场产生影响,跨界竞争下供给者的范围难以划定准确,“免费+”的商业模式也使得价格的替代效果愈发有限。鉴于此,建议在保留传统相关市场界定方法的基础上,针对不同商业模式的双(多)边市场进行分类并引入替代变量以区别适用需求替代分析法,分析供给者转产难度及网络效应的阻碍程度来优化供给者替代分析法的适用,从而准确界定数字经济领域相关市场。

With the development of digital economy, monopoly cases in the field of digital economy are also increasing. Due to the particularity of digital economy different from traditional economy, the relevant market definition, which is the key procedure for dealing with antitrust cases, faces some difficulties. For example, the demander test in the dual(multi) market will have an impact on the multi-party market, and it is difficult to accurately define the scope of suppliers under cross-border competition. The "free +" business model also makes the substitution effect of price more limited. In view of this, on the basis of retaining the traditional relevant market definition method, it is suggested to classify the dual(multi) side markets of different business models and introduce alternative variables to distinguish the applicable demand substitution analysis method, analyze the difficulty of changing production and the obstacle degree of network effect, so as to optimize the application of supplier substitution analysis method, so as to accurately define the relevant markets in the field of digital economy.