宣传语篇的和谐话语分析——以COP15大会主题宣传片《我们的共同家园》为例

Analysis of Harmonious Discourse in Propaganda Discourse:Taking the COP15 Promo Our Mutual Land as an Example

和谐话语分析从生态话语观出发,着眼于话语的建构,是在中国特定语境下的系统生态语言学研究的新路径。其核心思想是以人为本的良知原则、亲近原则和制约原则。在和谐话语分析框架下以《我们共同的家园》语篇为分析对象,关注语篇层面的小句及其及物性、语气、情态和参与者主位等语言特征,分析后发现:COP15宣传片遵循和谐话语分析的“一个假定三个原则”,坚持以人为本,既强调了人类在生物多样性保护中的主体作用,有力地传递了中国及中国人民积极践行生物多样性保护国际公约,致力于建设生态文明的坚强决心和行动(良知原则),又表达了人类是生物多样性发展以及生态文明建设的受益者,人与自然是不可分割的共同体(亲近原则)。

The harmonious discourse analysis starts from the ecological discourse view and focuses on the construction of discourse,which is a new approach to the study of system ecological linguistics in the specific context of China.Its core idea is the principle of human-based conscience,closeness and restriction.Under the framework of harmonious discourse analysis,the discourse of Our Mutual Land is taken as the analysis object,and the linguistic features of clauses at the discourse level,such as transitivity,mood,modality and participant theme,are concerned.After the harmonious discourse analysis,it is found that COP15 promo follows the“one hypothesis,three principles”of harmonious discourse analysis,adheres to the people-oriented principle,and emphasizes the main role of human beings in biodiversity conservation.It effectively conveys the strong determination and action of China and the Chinese people to actively implement the international convention on biodiversity conservation and devote themselves to building ecological civilization(the principle of conscience),and also expresses that human beings are the beneficiaries of biodiversity development and ecological civilization construction,and that human beings and nature are inseparable communities(the principle of closeness).