重庆荣昌陶文化元素分析与设计发展研究

RESEARCH ON ANALYSIS AND DESIGN DEVELOPMENT OF RONGCHANG POTTERY CULTURE IN CHONGQING

荣昌陶起源于汉代,兴盛于唐宋,艺术价值高,文化内涵深厚,是西南地区制陶术的典型代表,并于2011年被列入国家级非物质文化遗产名录。随着当下社会消费需求发生改变,传统荣昌陶产品未能及时应对市场变化,发展面临困境而急需设计创新。文章通过文献研究、田野调查、深度访谈等研究方法,分析了荣昌陶产品发展现状。提出将手工艺与产品相结合的发展策略,提取荣昌陶装饰元素、造型元素进行设计实践,探索设计赋能荣昌陶非物质文化遗产传承发展的可能性。

Rongchang pottery originated in the Han Dynasty and prospered in the Tang and Song dynasties.It has high artistic value and profound cultural connotation.It is a typical representative of pottery in southwest China and was included in the national intangible cultural heritage list in 2011.With the current changes in social consumer demand,traditional Rongchang pottery products have not been able to respond to market changes in a timely manner,and the development is facing difficulties and urgently needs design innovation.This article analyzes the development status of Rongchang pottery products through literature research,field investigation,in-depth interviews and other research methods.This paper proposes a development strategy combining handicrafts and products,extracts the decorative elements and modeling elements of Rongchang pottery for design practice,and explores the possibility of design empowering the inheritance and development of Rongchang pottery’s intangible cultural heritage.