基于地域文化的校园文化创意产品设计研究

RESEARCH ON THE DESIGN OF CAMPUS CULTURAL CREATIVE PRODUCTS BASED ON REGIONAL CULTURE

近几年,高校文化创意产品的研发体系越来越成熟,其产品的研发与使用在老师和学生的日常生活中扩展开来,其中包括学生在学习上、生活上,以及对文化用品的需求等。然而,我国高校文化创意产品样式单一、结构简单,缺少鲜明的地域文化特色,为了解决这些问题,文章分析校园文化创意产品设计存在的问题,将地域文化作为一个新的元素去发展创新校园文化产品的优势,提出基于地域文化的校园文化创意产品设计思路。以期丰富校园文化创意产品的内涵,更好地传承地域文化并促进经济的发展。

In recent years,the research and development system of cultural creative products in colleges and universities has become more and more mature.The research and development and use of their products have expanded in the daily lives of teachers and students,including students’ needs for learning,living,and cultural goods.However,the cultural creative products of colleges and universities in China are of single style,simple structure and lack of distinctive regional cultural characteristics.In order to solve these problems,this paper analyzes the problems existing in the design of campus cultural creative products,takes regional culture as a new element to develop and innovate the advantages of campus cultural products,and puts forward the design ideas of campus cultural creative products based on regional culture.In order to enrich the connotation of campus cultural creative products,better inherit regional culture and promote economic development.