新时代背景下湘西滩头年画的创新设计及开发研究

Research on the Innovative Design and Development of Xiangxi Beach First Year Painting Under the Background of the New Era

滩头年画是湖南省国家级非物质文化遗产。在新经济和新文化快速发展的现代环境中,滩头年画的发展受到了巨大的冲击,但同样也带来了新的发展机遇。本文基于对滩头年画发展现状的调研,分析阻碍其发展的内外两方面原因,针对滩头年画创新开发缓慢的内部问题,为滩头年画的设计与开发提供一些解决思路。

Tantou New Year pictures are the national intangible cultural heritage of Hunan Province. In the modern environment of rapid development of new economy and new culture, the development of Tantou New Year pictures has been greatly impacted, but also brought new development opportunities. Based on the research on the development status of Tantou New Year pictures, this topic analyzes the internal and external reasons that hinder their development. Aiming at the internal problems of slow innovation and development of Tantou New Year pictures, it provides some solutions for the design and development of Tantou New Year pictures.