插画在旅游景区品牌设计中的应用思考

Application of Illustration in Brand Design of Tourist Spot

旅游景区品牌形象既可以展现出景区品牌的象征性以及文化特色,还可以彰显品牌价值,提高人文内涵,拉近消费者和景区品牌的距离,调动消费者旅游积极性和旅游者消费积极性。本文对插画在景区品牌设计中的直观性、经济性、受众范围、情感表达以及趣味性等优势进行分析,并以插画在旅游景区品牌设计中的应用作为切入点,从景区地域文化,景区精神文化以及消费者诉求等方面入手进行研究,期望能够为相关人员提供参考。

The brand image of the tourist scenic spot can not only show the symbolic and cultural characteristics of the scenic spot brand, but also highlight the brand value, improve the humanistic connotation, shorten the distance between consumers and the scenic spot brand, and mobilize the enthusiasm of consumers for tourism and tourists for consumption.This paper on illustration in the scenic spot brand design of intuitive, economy, audience scope, emotional expression and interesting advantages, and in the illustration of the scenic spot brand design application as a breakthrough point, from the scenic area regional culture, spiritual culture and consumer demands, expect to provide reference for relevant personnel.