基于儿童家具品牌的文创产品设计研究——以松堡王国为例

Research on Cultural and Creative Product Design Based on Children’s Furniture Brands——Taking Songbao Kingdom as an Example

松堡王国的品牌,一直坚持以顾客需求为导向,依靠人力资源,以创意发展为动力。以提升孩子的生活质量为己任,引领世界各地的青少年健康家庭消费潮流,而松堡王国的儿童家具系列的文创类产品,既能让消费者更好地理解品牌的文化与精神,又能激发他们的智慧与想象力,在不知不觉中受到文化的影响。一套文创类的设计,既能引起顾客的喜爱,又能充分展示松堡王国的品牌,提高大众对松堡王国的认识与重视,这样才能更好地进行品牌的宣传和推广。随着经济与技术的不断发展,各行各业都在不断地改变着,而每一种产品所代表的内涵也越来越丰富与完善。随着企业对文化重视,文创产品的设计成为企业文化的一个主要的载体。

The brand of Songbao Kingdom has always adhered to customer needs-oriented, relying on human resources and creative development as the driving force;With the mission of improving children’s quality of life and leading the trend of healthy family consumption for teenagers around the world, the cultural and creative products of the children’s furniture series of Songbao Kingdom can not only allow consumers to better understand the culture and spirit of the brand, but also stimulate their wisdom and imagination;Unconsciously influenced by culture. A set of cultural and creative designs can not only arouse the love of customers, but also fully display the brand of Songbao Kingdom, and improve the public’s awareness and attention to Songbao Kingdom;In this way, the brand can be better publicized and promoted. With the continuous development of economy and technology, all walks of life are constantly changing, and the connotation represented by each product is becoming richer and more perfect. With the increasing attention of corporate culture, the design of cultural and creative products has become a major carrier of corporate culture.