长影旧址博物馆文创品牌化创新设计研究

Research on Cultural Creation Brand Innovation Design of Former Site Museum Of CFS

本文对博物馆文创产品品牌化创新进行了研究与研讨,通过分析国内其他博物馆文创产品品牌化发展现状与长影旧址博物馆文创产品的发展历史,继而推动对长影旧址博物馆文创产品品牌化的研究探索与分析。

This paper studies and discusses the branding innovation of cultural and creative products in museums,and then promotes the research,exploration and analysis of the branding of cultural and creative products in the Former Site Museum Of CFS by analyzing the current situation of branding development of cultural and creative products in other museums in China and the development history of cultural and creative products in the museum of the Former Site Museum Of CFS.