非遗文创产品的设计与实践探究

Research on Design and Practice of Non-Legacy Creative Products

近年来,非遗文创产业飞速发展,非遗文创产品的设计与实践水平有所提升,非遗文创产业内的相关人才专业素养也越来越高。本文主要介绍了深入挖掘文创产品的非遗文化内涵、塑造非遗文创产品品牌、突出非遗文创产品时代特色等非遗文创产品的设计方法。在此基础之上,针对当前非遗文创产品设计缺乏新意、不符合现实生活、同质化现象严重、缺乏市场竞争力等问题做了探析,提出了贴合现实生活开展非遗文创产品的设计与实践工作、调整非遗文创产业结构、构建多渠道非遗文创产品销售模式、加快非遗文创行业与其他行业的协作交流、充分利用政府政策推动非遗文创产品的设计与实践工作等解决对策,希望可以为相关研究人员提供参考。

The non-legacy creative industry has developed rapidly in recent years. The design and practice level of nonlegacy creative products has been improved, and the professional quality of relevant talents in the non-legacy creative industry is also getting higher and higher. This paper mainly introduces the design methods of non-legacy creative products, such as digging deeply into the intangible cultural heritage connotation of cultural products, shaping the brand of non-legacy creative products, and highlighting the characteristics of the era of non-legacy creative products. On this basis, the current non-legacy creative product design lack of new ideas, do not conform to real life, serious homogenization,lack of market competitiveness and other problems are analyzed. Puts forward the relevant life of papers and the product design and the practice work, adjust the papers and the industrial structure, build multi-channel papers and product sales model, speed up the papers and the cooperation of industry and other industry exchanges, make full use of the government policies to promote the papers and product solutions, such as the design and practice of work, hoping to provide reference for the related researchers.