大学生创新创业教育实践探索

该文以国家级大学生创新创业教育项目“牵梦忆饶师”的产品开发设计实践为例,总结出校园文创产品的设计应该坚持特色性、创新性和实用性高标准原则;开发校园文创产品具有市场需求、品牌形象和文化认同的真需求价值;探索校园文创产品的实践经验,“牵梦忆饶师”定格自然风光,规划满目琳琅,兼顾审美实用,瞻望未来文创。蕴意独特的校园文创产品,承载着青春记忆,镌刻着大学时光,记录着师生故事,延续着学子梦想。

This paper takes the product development and design practice of national innovation and entrepreneurship education program for college students'"Leading Dreams and Remembering Shangrao Normal University(LDRSNU)"as an example,and concludes that the design of campus cultural and creative products should adhere to the characteristics,innovation and practical principles,developcampus cultural and creative products that have market demand,brand image and cultural identity value,explore the practical experience of campus cultural and creative products.It also should freeze the natural scenery with the program,plan in a dazzling array,give consideration to aesthetics and practicality,and look forward to future cultural and creative works.Unique campus cultural and creative products carry memories of youth,engrave college time,record the stories of teachers and students,and continue students'dreams.