居住区淘宝网店集聚现状及其影响研究——以杭州市若干居住区为例

Research on agglomeration status and influence of Taobao online stores in residential areas-A case study of some residential areas in Hangzhou

为了探讨因网络零售店入驻居住小区而产生的问题,提出对其进行科学布局和治理对策,以实现城市整体空间质量的提升。以杭州市普通居住区、拆迁安置小区、郊区农居点等不同类型的居住区为例,通过对居住区内淘宝网店分布现状的调查,来了解城市网店分布特征、形成原因、网络零售产业发展现状及其对居住环境和空间布局的影响。调查结果表明,网店入驻对居住空间布局、当地居民生活及居住区管理工作均产生较大的影响。可见,居住区淘宝网店的发展应合理布局电子商务集聚产业园区、探索适合电子商务发展的租住型混合社区。本研究可为不同类型居住区制定不同的治理对策提供依据,并为加快制定社区内开设网店的相关管理办法和政策提供支持。

In order to elaborate on the problems caused by the online retail stores being settled in the residential area,and then put forward the scientific layout and governance countermeasures with a view to improving the overall urban space quality,a survey was carried out with regard to the distribution situation of Taobao online stores in different types of residential areas in Hangzhou,such as ordinary residential areas,resettlement residential areas and suburban rural settlements,aiming to probe into distribution characteristics,reasons of formation,development status of online retail industry and its impact on the living environment and spatial layout of urban online stores.The survey results reveal that settlement of online stores has exerted a great impact on layout of residential space,life of local residents and management of residential areas.The development of Taobao online stores in residential areas should reasonably lay out e-commerce agglomeration industrial parks and explore rental mixed communities suitable for e-commerce development.This study can provide a basis for different types of residential areas to formulate different policies,and offer support for accelerating the development of relevant management methods and policies for opening online stores in communities.