摘要
作者运用实地调查法、文献资料法和PEST分析模型对贵州山地户外运动发展现状进行分析,并提出:借助相关政策大力发展山地户外运动产业;利用社会资源;优化市场环境;建立便利的交通条件和配套服务;完善人才培养体系等优化措施,为贵州山地户外运动的发展提供理论参考。
This paper analyzes the current situation of mountain outdoor sports in Guizhou by using the field survey method, literature method and PEST analysis model, and puts forward that the mountain outdoor sports industry should be vigorously developed with the help of relevant policies. Using social resources, the government’s optimizing the market environment, establishing convenient traffic conditions and supporting services, perfecting the personnel training system and other optimization measures is to provide theoretical reference for the development of mountain outdoor sports in Guizhou.
作者
杨家根
丁勇
YANG Jia-gen;DING Yong(School of Physical Education,Zunyi Normal University,Zunyi 563006,China)
出处
《遵义师范学院学报》
2022年第5期150-155,共6页
Journal of Zunyi Normal University
基金
遵义师范学院科研项目(21KYPY09,遵师CXY[2021]14号)。
关键词
贵州
山地户外运动
PEST分析
优化
Guizhou
mountain outdoor sports
PEST analysis
optimization
