“一带一路”倡议背景下妈祖音乐跨文化传播策略研究

Research on the Cross-Cultural Communication Strategy of Mazu Music under the Background of the “Belt and Road Initiative”

妈祖文化是中华传统文化里一颗璀璨的明珠,也是“一带一路”海上丝绸之路沿线国家与地区的共同精神财富。作为妈祖文化重要组成部分的妈祖音乐,以音乐形式展现妈祖信俗这一世界人类非物质文化遗产的精髓,进而成为传承和弘扬妈祖文化的重要途径。“一带一路”背景下,应创作以“一带一路”为主题的妈祖音乐作品,建立“一带一路”妈祖音乐文化数据库平台、妈祖音乐跨文化传播体系、跨文化交流机制,让妈祖音乐成为“一带一路”沿线国家人民相互交往的文化纽带和桥梁,从而更好地促进“民意相通”。

Mazu culture is one of the representative symbols of the excellent culture in Chinese culture and tradition, and it is also one of the common spiritual wealth of the “Belt and Road Initiative”, especially the countries and regions along the Maritime Silk Road. As an important part of Mazu culture, Mazu music shows the essence of the world’s intangible cultural heritage, and then becomes an important way to inherit and carry forward Mazu Culture. Under the background the theme of the “Belt and Road Initiative”, we should create Mazu music with that theme and establish database platform on Mazu music culture, the cross-cultural communication system of Mazu music, and the cross-cultural exchange mechanism, so that Mazu music can become a cultural bridge for people’s exchanges from different countries which are along the “Belt and Road”, so as to better promote “people-people bond”.