年画童子形象在文创产品中的设计研究

Research on the Design of Children′s Images in New Year Paintings in Cultural and Creative Products

年画童子形象作为吉祥美好寓意的载体,具有独特的文化及艺术价值。新时代语境下,为了更好地推进年画童子形象的传承与发展,首先对其艺术特征进行分析总结,并深入探讨了该艺术形象与文创产品设计结合的现实意义,最终从图形借用、解构重组和体验互动三个方面阐述年画童子文创产品的设计思路。这不仅有助于传承和弘扬传统年画艺术,也为现代文创产品的创新设计提供思考和借鉴。

As the carrier of auspiciousness and beauty,the images of children in New Year paintings have unique cultural and artistic value.In the context of a new era,in order to better promote the heritage and development of children′s images in New Year paintings,first of all,it analyzes and summarizes its artistic features,and discusses in depth the practical significance of the combination of the artistic image and the design of cultural and creative pro-ducts.Finally this paper expounds the design ideas of children′s images in New Year′s paintings in cultural and creative products from three aspects:graphic borrowing,deconstruction,and experience interaction.It is proposed to integrate children′s images in New Year paintings into the design of cultural and creative products.The design and development should be based on the current aesthetic trend and demand,so as to highlight the practicality,artistry,culture and uniqueness of cultural and creative products.This will not only help to inherit and carry forward the art of traditional New Year paintings,but also provide thinking and reference for the innovative design of modern cultu-ral and creative products.